Kinaxis supports struggling music industry with funding for virtual concert series
BY: Sam Laprade Who: John Sicard, CEO, Kinaxis The sponsorship: $250,000 The recipient: Canadian Live Music Association The inspiration: โPeople matter here. Music matters here. We needed to demonstrate our commitment to the music industry as a whole including the people behind the scenes and the artists themselves.โ โ John Sicard, CEO, Kinaxis Canada’s live…